Goliath Acquires Britz Marketing

Date: 23rd February 2018

Britz Marketing and Goliath announce today that Goliath has acquired the Britz Marketing business. Goliath will transition to have Wahu & Britz’n Pieces run as brands under the Crown & Andrews business as of March 28, 2018.

“We are confident that combining these two iconic Australian companies will reinforce Goliath’s position as a major player in the Australian market. I am very happy to welcome Britz’n Pieces & Wahu into the Goliath family.” Adi Golad – founder of Goliath. “Wahu is THE #1 outdoor brand in Australia and we’re excited to continue to grow the business in Australia as well as take the brand around the world. We’ve just shown the range last week at the New York Toy fair and have already had a great international response!”

“We are very pleased to become part of a great company that operates globally, which will be a perfect launch platform to distribute the Wahu & Nippas around the world” said Tim Britz – Managing Director of Britz Marketing.

Tim Britz, founder of Britz Marketing will continue to be involved in the business in a Special Advisory capacity.

Andrew Lee, GM of Goliath Australia, Crown & Andrews, adds “it’s a very exciting time as we take on the Britz’n Pieces and Wahu brands as well the Goliath core ranges into the future.”

About Britz’n Pieces
Britz’n Pieces was founded in 1996; The Britz’n Pieces brand represents some of the most iconic toys in the Australian market including Grip Ball, Zoingo Boingo and Phlatball, with some styles selling in the millions. Britz’n Pieces’ multifaceted novelty toys that fly, glide, hover, change gears and light up the night sky, delight and thoroughly engage children’s imaginations.
For more information, please visit

About Wahu
Wahu, the #1 Outdoor brand in Australia, a homegrown Aussie brand since 1999, embraces all aspects of the classic, Aussie outdoor water lifestyle. Indeed, “where there’s water, there’s Wahu!”
Every year Wahu’s unique games and beach toys for kids join thousands of Australian families on weekend trips to the beach, to pool parties, and of course to the backyard barbeque.
For more information, please visit

Goliath Acquires JAX

Date: 6th September, 2017

JAX and Goliath announced today that Goliath has acquired JAX Ltd., Inc. JAX will continue to operate out of Plymouth, Minnesota. The Levine family will stay in their leadership roles with Cindy, Kreg, and Debbie Levine moving the company forward.

“I am very happy to welcome JAX into the Goliath family,” said Adi Golad, Goliath’s founder. “Having been friends with the Levine family for decades, we’re excited to finally do business together. Both of our companies share similar origins of using grassroots promotion to build games from the ground up. Globally, Sequence will be a great fit with our other evergreen titles such as Rummikub® and Tri-Ominos®.”

“We are very pleased to join Goliath and look forward to sharing the success of our games with them,” said Cindy Levine. David Norman, President of Goliath Games, LLC added, “JAX will continue to produce its own products and maintain its brand while enjoying the benefit of Goliath’s significant global resources, including R&D, logistics, TV and digital marketing campaigns. I look forward to sharing their great story with consumers everywhere.”

About JAX

JAX®, was also founded in 1980 by legendary entrepreneur Zelman Levine (also known for leading Lakeside Toys which developed Gumby, Barrel of Monkeys, and Aggravation). Over the past 38 years, JAX has developed hundreds of critically acclaimed toys and games and is best known for its development of the Sequence® brand of games, as well as games such as Doodle Dice™, Kings in the Corner™ and Solitaire Frenzy™.

For more information, please visit

Goliath Acquires Elephanta

Date: 21st March 2017

Elephanta and Goliath are pleased to announce that the Goliath Group has made a strategic investment in Wellington based toy distributor Elephanta in New Zealand.

This will combine the strength of Elephanta’s well-established expertise, reputation, and knowledge of the local New Zealand toy market with Goliath’s significant international resources, efficiencies, and product development.

“We are delighted to welcome Sunil and his team to the Goliath family. They are an excellent fit for us, with many similar products already being distributed by us elsewhere in the world. With our recent successes in Australia it made perfect sense to take this step,” said Adi Golad, founder of Goliath.

“I have long admired Goliath’s successful product approach and business strategy,” says Elephanta founder Sunil Dahya. “We’re excited to be bringing that powerful global strength and focus to Elephanta and the New Zealand market, and we’re anticipating very strong growth as a direct result of this.”

Elephanta will continue to operate with its existing staff and premises. Andrew Lee, the current General Manager for Goliath and Crown & Andrews in Australia, has been appointed to General Manager for both Australia and New Zealand, while Sunil Dahya will stay on as Chairman of Elephanta.

About Elephanta

Elephanta was founded by Sunil and Sanku Dahya in 1996 after they had built up an award-winning Toyworld Megastore in central Wellington. It’s this successful first-hand retail experience, and more than 35 years in the New Zealand toy industry, that has given Elephanta the edge as a powerful toy import and distribution business.

Today, Elephanta supplies more than 2,000 retail outlets throughout New Zealand with more than 350,000 toys each year, and is the exclusive New Zealand distributor for some of the world’s most iconic toy brands: Siku diecast replicas, Meccano construction sets, Rubik’s Cube puzzles, Nikko radio control, CAT construction vehicles, Animal Planet figurines, and popular family board games such as Articulate, Balderdash, and Sequence. For more information, please visit

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